Election Day 2008 was a long-awaited culmination of an historical political competition. With many news venues vying for viewership, msnbc.com’s expansive coverage resulted in nearly 250 million page views*—nearly double the traffic msnbc.com experienced on Election Day 2004. To support this increase, the company relied on devices from F5 Networks to manage site traffic and ensure high availability despite unprecedented traffic volumes.

Customer:           msnbc.com

Vertical:              Multimedia news and information services 

F5 Solution:        BIG-IP LTM

                            BIG-IP GTM

• Provided 100 percent site availability on the highest traffic day in msnbc.com’s 12 year history
• Supplied seamless content delivery to over 20 million unique viewers with 250 million page views
• Enabled MSNBC.com to increase viewer loyalty through improved website performance, resulting in 13.5 minutes spent per user on MSNBC.com compared to 10.5 minutes for CNN.com (Nielson Online)

Case study: http://www.f5.com/pdf/case-studies/msnbc-election-day-cs.pdf