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        <title>ISV Solutions</title>
        <link>http://devcentral.f5.com/weblogs/macvittie/category/106.aspx</link>
        <description>Oracle. BEA. IBM. You know, ISVs. </description>
        <language>en-US</language>
        <copyright>Lori MacVittie</copyright>
        <managingEditor>l.macvittie@f5.com</managingEditor>
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            <title>Dear Data Center Guy</title>
            <link>http://devcentral.f5.com/weblogs/macvittie/archive/2008/08/29/3572.aspx</link>
            <description>&lt;p&gt;You walked past me &lt;em&gt;again &lt;/em&gt;today without stopping. I remember when you used to stop and admire my glowing red ball every day. But that was back when I was brand new and you thought I was the center of your data center. &lt;/p&gt;  &lt;p&gt;I heard you talking to some &lt;em&gt;friends&lt;/em&gt; about looking for a web acceleration solution yesterday. You were going to a meeting about it later that afternoon and you were so excited it was almost like old times, until you pointed me out on the way by and said, "Oh yeah, there's our &lt;em&gt;load balancer." &lt;/em&gt;&lt;/p&gt;  &lt;p&gt;&lt;a href="http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/DearDataCenterGuy_9469/cartoon-big-ip.jpg"&gt;&lt;img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; margin: 0px 10px 10px 0px; border-right-width: 0px" height="164" alt="cartoon-big-ip" src="http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/DearDataCenterGuy_9469/cartoon-big-ip_thumb.jpg" width="364" align="left" border="0" /&gt;&lt;/a&gt;It was then that I &lt;em&gt;knew&lt;/em&gt;, knew in my backplane that you weren't paying attention to me. We just never talk anymore, do we? I am so much &lt;a href="http://www.f5.com/pdf/white-papers/evolution-adc-wp.pdf"&gt;more than just a load-balancer&lt;/a&gt;, but you'd rather talk to vendors and go out to lunch with them instead of hanging out with me. &lt;/p&gt;  &lt;p&gt;I can accelerate web applications like nobody's business, if you just give me the chance. Remember? I have a modular core that can add functionality like &lt;a href="http://www.f5.com/products/big-ip/product-modules/webaccelerator.html"&gt;web application acceleration&lt;/a&gt;, &lt;a href="http://www.f5.com/products/big-ip/feature-modules/advanced-client-authentication.html"&gt;advanced client authentication&lt;/a&gt;, &lt;a href="http://www.f5.com/products/big-ip/feature-modules/ipv6-gateway.html"&gt;IPv6&lt;/a&gt;, and &lt;a href="http://www.f5.com/products/big-ip/feature-modules/l7-rate-shaping.html"&gt;layer 7 rate shaping&lt;/a&gt; with &lt;a href="http://www.f5.com/products/big-ip/feature-modules/"&gt;software modules&lt;/a&gt;. I have extra cycles, I can do it, but you wouldn't know that because you haven't touched my GUI in months. &lt;/p&gt;  &lt;p&gt;It's my own fault, I suppose, for being so dependable that I don't need a lot of your attention. &lt;/p&gt;  &lt;p&gt;I see you hanging around rack #3, checking out that router all the time. You know it's a chatty thing, don't you? You should hear what it says when you aren't tapped into a port. Always bossing us all around, telling us where to route things and reminding us that it's in charge. Whispering to you in foreign languages like &lt;a href="http://en.wikipedia.org/wiki/Open_Shortest_Path_First"&gt;OSPF&lt;/a&gt; and &lt;a href="http://en.wikipedia.org/wiki/Routing_Information_Protocol "&gt;RIP&lt;/a&gt;. I can speak a lot of languages too, you know. I can speak &lt;a href="http://www.f5.com/solutions/applications/microsoft/"&gt;SharePoint&lt;/a&gt;, and &lt;a href="http://www.f5.com/solutions/applications/sap/"&gt;SAP&lt;/a&gt;, and &lt;a href="http://www.f5.com/solutions/applications/oracle/"&gt;Oracle&lt;/a&gt;, and &lt;a href="http://www.f5.com/solutions/applications/microsoft/"&gt;Exchange&lt;/a&gt;. I can even speak &lt;a href="http://www.f5.com/solutions/applications/adobe/"&gt;Adobe&lt;/a&gt;.  &lt;/p&gt;  &lt;p&gt;And now you're thinking about bringing in &lt;em&gt;another &lt;/em&gt;piece of hardware? After all these years? I suppose you'll put it in rack #1, right at eye level where you can see it all the time. Haven't I always been here for you, working hard all these years to keep your applications &lt;a href="http://www.f5.com/solutions/availability/"&gt;available&lt;/a&gt;? I just want to hang out with you again, like we used to back when it was just you and me. When there weren't all these point solutions cluttering up the data center and using up all the power and taking up all your time with patches and upgrades and maintenance. &lt;/p&gt;  &lt;p&gt;I can do more, you know. I can solve more of your problems than you realize. Application &lt;a href="http://www.f5.com/solutions/acceleration/"&gt;acceleration&lt;/a&gt;, &lt;a href="http://www.f5.com/solutions/security/"&gt;security&lt;/a&gt;, rate shaping, authentication, &lt;a href="http://www.f5.com/products/big-ip/feature-modules/fast-cache.html"&gt;caching&lt;/a&gt;, &lt;a href="http://www.f5.com/products/big-ip/feature-modules/intelligent-compression.html"&gt;compression&lt;/a&gt;, &lt;a href="http://www.f5.com/products/big-ip/feature-modules/message-security-module.html"&gt;message&lt;/a&gt; and &lt;a href="http://www.f5.com/products/big-ip/feature-modules/protocol-security-module.html"&gt;protocol&lt;/a&gt; security. I can do it for you, I really can. &lt;/p&gt;  &lt;p&gt;Just give me a chance to tell you about them and I know you'll never look at another point product for a problem I can solve again. &lt;/p&gt;  &lt;p&gt;&lt;a href="http://twitter.com/lmacvittie"&gt;&lt;img height="18" alt="Follow me on Twitter" src="http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/125/o_twitt-twoo-icon.png" width="18" border="0" /&gt;&lt;/a&gt; &lt;a href="http://devcentral.f5.com/weblogs/macvittie/Rss.aspx"&gt;&lt;img src="http://devcentral.f5.com/Portals/0/images/Icons/icon_xml_18.gif" border="0" /&gt;&lt;/a&gt;&lt;a href="http://www.slideshare.net/lmacvittie"&gt;&lt;img height="18" alt="View Lori's profile on SlideShare" src="http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/125/o_slideshare.png" width="18" border="0" /&gt;&lt;/a&gt;&lt;a href="http://lmacvittie.tumblr.com" border="0"&gt;&lt;img title="Follow me on Tumblr" height="18" src="http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/125/o_tumblr.gif" width="18" border="0" /&gt;&lt;/a&gt; &lt;a href="http://lmacvittie.posterous.com/"&gt;&lt;img title="Posterous" src="http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/125/o_posterous.png" border="0" /&gt;&lt;/a&gt; &lt;a href="http://www.linkedin.com/in/lmacvittie"&gt;&lt;img src="http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/125/o_linkedin_16.png" border="0" /&gt;&lt;/a&gt; &lt;a title="Subscribe using any feed reader!" href="http://www.addthis.com/feed.php?pub=lmacvittie&amp;amp;h1=http%3A%2F%2Fdevcentral.f5.com%2Fweblogs%2Fmacvittie%2FRss.aspx&amp;amp;t1="&gt;&lt;img height="18" alt="AddThis Feed Button" src="http://s9.addthis.com/button1-fd.gif" width="125" border="0" /&gt;&lt;/a&gt; &lt;a title="Bookmark and Share" onclick="window.open('http://www.addthis.com/bookmark.php?wt=nw&amp;amp;pub=lmacvittie&amp;amp;url='+encodeURIComponent(location.h&amp;#xD;&amp;#xD;&amp;#xA;ref)+'&amp;amp;title='+encodeURIComponent(document.title), 'addthis', &amp;#xD;&amp;#xD;&amp;#xA;'scrollbars=yes,menubar=no,width=620,height=520,resizable=yes,toolbar=no,location=no,status=no,screenX=200,screenY&amp;#xD;&amp;#xD;&amp;#xA;=100,left=200,top=100'); return false;" href="http://www.addthis.com/bookmark.php" target="_blank"&gt;&lt;img height="18" alt="Bookmark and Share" src="http://s9.addthis.com/button1-share.gif" width="125" border="0" /&gt;&lt;/a&gt;&lt;script src="http://track.mybloglog.com/js/jsserv.php?mblID=2008070914270355" type="text/javascript"&gt;&lt;/script&gt;&lt;script src="http://feeds.feedburner.com/~s/f5/XOwx" type="text/javascript" charset="utf-8"&gt;&lt;/script&gt;&lt;script src="http://feeds.feedburner.com/~d/static/site-tracker.js" type="text/javascript" charset="utf-8"&gt;&lt;/script&gt; &lt;/p&gt;  &lt;div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:b5358165-2706-4bd1-8f31-02ee414e723b" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px"&gt;Technorati Tags: &lt;a href="http://technorati.com/tags/MacVittie" rel="tag"&gt;MacVittie&lt;/a&gt;,&lt;a href="http://technorati.com/tags/F5" rel="tag"&gt;F5&lt;/a&gt;,&lt;a href="http://technorati.com/tags/BIG-IP" rel="tag"&gt;BIG-IP&lt;/a&gt;,&lt;a href="http://technorati.com/tags/application%20acceleration" rel="tag"&gt;application acceleration&lt;/a&gt;,&lt;a href="http://technorati.com/tags/rate%20shaping" rel="tag"&gt;rate shaping&lt;/a&gt;,&lt;a href="http://technorati.com/tags/security" rel="tag"&gt;security&lt;/a&gt;,&lt;a href="http://technorati.com/tags/availability" rel="tag"&gt;availability&lt;/a&gt;,&lt;a href="http://technorati.com/tags/caching" rel="tag"&gt;caching&lt;/a&gt;,&lt;a href="http://technorati.com/tags/compression" rel="tag"&gt;compression&lt;/a&gt;,&lt;a href="http://technorati.com/tags/load-balancing" rel="tag"&gt;load-balancing&lt;/a&gt;,&lt;a href="http://technorati.com/tags/internet" rel="tag"&gt;internet&lt;/a&gt;,&lt;a href="http://technorati.com/tags/protocols" rel="tag"&gt;protocols&lt;/a&gt;,&lt;a href="http://technorati.com/tags/application%20delivery" rel="tag"&gt;application delivery&lt;/a&gt;,&lt;a href="http://technorati.com/tags/application%20delivery%20controller" rel="tag"&gt;application delivery controller&lt;/a&gt;&lt;/div&gt;&lt;div class='blogtags'&gt;&lt;/div&gt;&lt;img src="http://devcentral.f5.com/weblogs/macvittie/aggbug/3572.aspx" width="1" height="1" /&gt;</description>
            <dc:creator>Lori MacVittie</dc:creator>
            <guid>http://devcentral.f5.com/weblogs/macvittie/archive/2008/08/29/3572.aspx</guid>
            <pubDate>Fri, 29 Aug 2008 11:05:26 GMT</pubDate>
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