Another widely publicized example of hackers grabbing credit card information from a database hit the wire last week. This go around it was 1.4 million credit card numbers from Discount Shoe Warehouse customers up from the original 100, 000 in original reports. The slogan of the parent company for Discount Shoe Warehouse is "We put the World in your Hands" - I'm quite sure they didn't have this incident in mind when it was coined. How do companies like this protect themselves from letting some marketing guy take a cheap shot in a blog without consuming all their resources?


We know that this type of information "leakage" has been around for a long time. We're hearing more about it because companies now need to report the breaches. I think this new reporting is a good thing. Ultimately it will raise the bar for security across all organizations.


On April 1, 2005 the Personal Information Privacy Act came into effect in Japan. It takes a more aggressive stance than what we're currently seeing in the US. Japan's PIPA has companies not only report incidents, but also run the risk of being fined if customer data is inadvertently divulged. I wonder if the US government will ever get to that stage or if they will let the market sort itself out?


Either way, in a world where organizations need not only to try and stay up on the latest Google Hack as well as a multitude of other attacks out there, they need helpful tools in their arsenal to protect themselves without having to devote every manhour available to the task. And that's exactly where we think TrafficShield can help.