I'm in Japan this week for meetings. The restaurant I went to last night had "Marbled Beef" on its menu as opposed to Kobe Beef. I wonder if the folks raising cattle in Hyogo prefecture (where Kobe Beef comes from) put up a fuss that unless it's raised there, it can not be called "Kobe Beef"?

Kobe Beef is raised specially, given a special diet, massaged, and generally pampered more than any cow really ought to be. The results is meat with an absolutely incredible taste and price to match. Perhaps the menu listing of "Marbled Beef" is a result of the same argument that French winemakers from the Champagne region made about protecting the name of their product?