All 8500 (or so) of us

Well, tomorrow I'm off to San Francisco for the Web 2.0 Expo. Apparently a lot of folks are going to be there (estimates are in the 8500 range) so this ought to be an interesting and well-attended show. That's not too surprising given a recent Forrester report that claims: "As a standard enterprise tool, Web 2.0 has a bright future, one that companies are expected to spend $4.6 billion by 2013 to integrate into their corporate computing environments." That's a lot of cash to be spent on Web 2.0 in general, and the Web 2.0 Expo is one of the places you can learn about new products, techniques, and technologies to help you succeed with your Web 2.0 initiatives. That's one of the reasons I'm going, to tell you about solutions that can help protect your piece of that $4.6 billion investment.

As we've been getting closer to the show, we've been getting more information on the demographics of the attendees. What I found most interesting is the number of people (approximately 25% of attendees) who self-identify as having a role in "Web Operations". This is one of the roles that should know a bit about application delivery in general, as they're most often tasked with ensuring the fast, secure, and reliable delivery of web applications.

If you were wondering why F5 is at Web 2.0 your question should now be answered - because taking advantage of Web 2.0 technologies and momentum is only half the challenge. The other half lies with delivering, securing, and keeping available those applications. And that's something that F5 knows more than a bit about how to accomplish.

In addition to telling you how you can scale architectures to support Web 2.0 applications, I'll be hanging out at the F5 booth and signing books. O'Reilly will again have its bookstore on the show floor, so you can pick up a copy of XAML In a Nutshell from there or, if you're fast enough, you can stop by the F5 booth (#321) and nab a copy. If you don't know anything about XAML, this will tell you what you need to get started developing some cool XAML applications which are, unsuprisingly, very Web 2.0 / AJAX like. Shameless plug? Perhaps, but we've got to start filling the baby's piggy-bank sooner rather than later. :-)

Imbibing: Coffee