This week we have a former SEC litigation attorney coming in to meet with the executive team to review the latest "dos and don'ts" that we need to keep in mind when communicating information related to F5 to the market.

This is a service that is provided by one of our insurance carriers.  It's a preventatitive medicine approach that they use to avoid payouts due to improper behavior conducted by the companies they insure. It's a  good service in my opinion.

When we had the session last year the most surprising revelation was, that in addition to what comes out of your mouth, you should also be very cognizant of body language.  There apparently have been cases where executives have disclosed information improperly based on the body language they used during a meeting or presentation. An example would be something like looking overly depressed or excited when presenting financial guidance for upcoming quarters.

I also know of examples where financial analysts will attempt to interpret the physical state of the person they meet with as a representation of how the company is doing.  It's not a good idea to catch the red eye flight to make an analyst meeting the next morning only to have them jump to the conclusion that lack of sleep is somehow related to the company's performance.  On the other hand, if an analyst meets with multiple people within the company and each person seems really down, you can understand how they would suspect something is afoot.

Bottom line is that when it comes to body language used when communicating material information you have to adopt the mindset of Lisa Simpson "We're the MTV generation.  We feel neither highs nor lows."

I'm sure this blog will come up as part of the discussion too. I'll post anything interesting that comes out of the session.