socialmedia Welcome to my series of blog posts on the ABC's of Social Media, a tool that you can use to make you more "hip" in the world of Facebook, Twitter, and LinkedIn (just to name a few).  Today's letter is "G". There aren't too many "G" words in social media but I did come up with Google and GPS as options but they just didn't hold their own against Glocalisation.

"G" is for Glocalisation

Glocalisation Glocalisation

Pronounced: Gloh-kuhl-uh-say-shun

Glocalisation (or glocalization) is a combination of globalization and localization.  By definition, the term "glocal" refers to an individual, group, division, unit, organisation, and community which is willing and able to "think globally and act locally."

The term has been used to show the human capacity to bridge scales (from local to global) and help overcome meso-scale, bounded, little-box thinking.

Using electronic communications technologies, such as the internet, to provide local services on a global or transregional basis.  Craiglist and Meetup are examples of Web Applications that have glocalisied their approach by providing local services on a global scale.