iRule Errors

1. square brackets, e.g. [www.hallmark.com||hallmark.com], evaluates of content as a command.

iRules Optimization 101 - 04 - Delimiters: Braces, Brackets, Quotes and more by Deb

https://devcentral.f5.com/Tutorials/TechTips/tabid/63/articleType/ArticleView/articleId/120/iRules-Optimization-101--04--Delimiters-Braces-Brackets-Quotes-and-more.aspx

2. HTTP::redirect uses 302. If you want 301, you have to use HTTP::respond instead.

HTTP::respond wiki

https://devcentral.f5.com/wiki/irules.HTTP__respond.ashx

3. since local variable will be gone after closing connection, unset may be omitted.

can you try this irule?

[root@ve10:Active] config  b rule myrule list
rule myrule {
   when HTTP_REQUEST {
   set host [string tolower [HTTP::host]]
   if { not ($host equals "www.hallmark.com" or $host equals "hallmark.com") } {
      set vanityuri [class match -value [string tolower [HTTP::host]] equals vanityurls]
      if {$vanityuri ne ""} {
         HTTP::respond 301 Location "$vanityuri"
      } else {
         HTTP::respond 301 Location "http://www.hallmark.com/"
      }
   }

   set queryyuri [class match -value [string tolower [HTTP::path]] equals queryurls]
   if {$queryuri ne ""} {
      HTTP::respond 301 Location "$queryuri[HTTP::query]"
   }

   set exacturi [class match -value [string tolower [HTTP::path]] equals exacturls]
   if {$exacturi ne ""} {
      HTTP::respond 301 Location "$exacturi"
   }

   set starturi [class match -value [string tolower [HTTP::path]] starts_with startturls]
   if {$starturi ne ""} {
      HTTP::respond 301 Location "$starturi"
   }

   set containturi [class match -value [string tolower [HTTP::path]] contains containurls]
   if {$containuri ne ""} {
      HTTP::respond 301 Location "$containuri"
   }
}
}