HTTP: The de facto application transport protocol of the Web
Published May 21, 2008
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"Greener" was in reference to architecture, which relates to HTTP and the ability to use application switching (L7 load balancing) to help develop a more efficient data center architecture. Because so much of what we deliver is based on HTTP and can be load balanced based on just about anything, we can make more efficient decisions about distribution that reduce processing and increase capacity on servers, meaning ultimately that we're serving more users and requests on the same or reduced amount of hardware and power. That leads to a "greener" architecture.